A comprehensive assessment of FDQ's digital ecosystem was undertaken, examining key areas such as a Systems Architecture Review to mapping systems, data flows, and integration points. A Website and CRM assessment of  user experience, SEO implementation and automation were also undertaken as well as a Content Strategy Evaluation, reviewing content relevance, depth, clarity, and organisation across digital channels.

The assessment focused not just on technical elements but also on organisational readiness and alignment with business objectives. Stakeholder interviews with leadership, operations, marketing, and IT provided crucial context for developing practical recommendations.

Based on the assessment findings, a phased digital transformation roadmap was developed using the CORE framework to creating a solid foundation for  centralised data management and establish consistent data across all customer touchpoints. Enhancing systems through API connections to automate data flow will reinforce valuable functionality and enable automated data exchange, whilst developing audience-specific content pathways on the website.

Developing an API-first approach for future system additions further benefits FDQ by future proofing the systems and processes, and provides opportunities to scale and improve their service based on data-driven decision making.

The implementation of this digital transformation roadmap is expected to deliver improvements across multiple areas.

A reduction in manual data entry and transfer processes, will free staff time for higher-value activities and a single source of truth for customer information through integrated systems will bring enhanced reporting capabilities, providing actionable insights for strategic decision-making

Improved SEO performance and content strategy will give greater visibility of FDQ among target audiences and a flexible technical approach will provide foundations capable of accommodating growth and additional functionality.